What a business website in the UAE has to do
Most of your prospects compare three to five companies before they get in touch, and they decide within seconds whether to keep reading. Your website has to say what you do, show that you have done it before, and make the next step obvious.
In the UAE that next step is often a WhatsApp message or a phone call rather than a form, and most visits come from phones. We design for that first.
- A clear statement of what you offer and who it is for, visible without scrolling.
- Proof near the top: projects, clients, certifications or reviews.
- WhatsApp, call and form options on every page.
- Pages that load in about two seconds on mobile data.
- An Arabic version if your customers read Arabic.
Next.js or WordPress: which one for your site
We build on both, and recommend based on the project. WordPress suits content-heavy sites where your team wants a familiar editor and the features you need exist as well-maintained plugins.
Next.js with a headless CMS suits sites that need custom features, maximum speed, or tighter security, because there is no plugin layer to keep patching. This website runs on Next.js with Payload CMS.
Speed and Core Web Vitals
Google measures real visitors' experience with three Core Web Vitals. A page is rated "good" when Largest Contentful Paint is 2.5 seconds or less, Interaction to Next Paint is 200 milliseconds or less, and Cumulative Layout Shift is 0.1 or less.
We design with these limits in mind: images are served in WebP or AVIF at the right size, pages are rendered on the server, fonts are loaded efficiently, and third-party scripts are kept to what you really use.
Replacing an old website without losing your rankings
A new website can lose years of search traffic if old URLs simply disappear. Before launch we export every URL that gets traffic or links, map each one to its new page, and set up permanent (301) redirects.
After launch we submit the new sitemaps, use the change of address tool in Search Console when the domain changes, watch for crawl errors, and fix anything that was missed.
Websites and platforms we have built
Recent work includes the corporate website for CloudGate in Dubai, a cloud services company, with an interactive terminal-style interface; a B2B platform for Operionss, an ERP provider in Saudi Arabia; and a national health awareness platform for EVA Pharma and Egypt's Ministry of Health, built to handle traffic peaks during campaigns.
You can see these and our mobile work on the portfolio page.
