Research, prototypes and design systems for UAE products
We research, design and prototype websites, apps and dashboards for companies in the UAE: user interviews, wireframes, clickable Figma prototypes and design systems, with Arabic right-to-left layouts designed properly from the start rather than mirrored at the end.
Interviews with real or target users, a review of your analytics and support tickets, and a short report on what is getting in their way.
The structure of every key screen and the path users take through it, agreed before any visual design.
High-fidelity Figma prototypes you can click through on a phone or laptop, and test with users before development starts.
Colours, typography, spacing and components documented in Figma and matched in code, so new screens stay consistent.
Layouts, typography and icons designed for right-to-left reading, not just flipped at the end of the project.
Colour contrast, text sizes, focus states and touch targets designed to meet WCAG 2.2 level AA.
Changing a prototype takes hours; changing a finished app takes weeks. Usability research has long shown that testing with around five users uncovers most of the problems in a design, which makes a round of testing one of the cheapest steps in a project.
We test the prototype with people who match your customers, fix what they struggle with, and only then hand over to development.
Right-to-left design is more than mirroring. These are the details we plan for from the first wireframe:
An accessible interface works better for everyone: older users, people on small phones in bright sunlight, and people with disabilities. We design to WCAG 2.2 level AA, which for example asks for a contrast ratio of at least 4.5 to 1 for normal text.
We also check keyboard navigation, focus states, form error messages and touch target sizes before designs go to development.
A design system is the shared set of colours, type, spacing and components behind every screen. We build it in Figma with the same names developers use in code, so designs turn into software without guesswork.
For companies with several products, a design system is also what keeps the website, the app and the dashboard feeling like one brand.
We agree the measures at the start: task completion in testing, sign-up or checkout conversion, time to complete key tasks, or fewer support tickets. After launch we check them in analytics and adjust the design where users still struggle.
For websites, the most useful measure is usually enquiries: how many visitors call, send a WhatsApp message or fill in a form. For apps and dashboards, it is how quickly people finish the tasks they use the product for, and how often they come back.
Stakeholder interviews, user interviews, analytics review and a competitor scan.
Site maps, user flows and the priorities for each key screen.
Low-fidelity layouts to agree structure before visual design.
High-fidelity screens and a clickable Figma prototype.
Sessions with around five users, then fixes.
Design system, specifications and support for developers during the build.
Design is quoted after a short call about the product. Timelines depend on the number of screens.
The homepage and key page templates, on desktop and mobile, ready for development.
User flows, wireframes and a clickable prototype of the key screens.
User interviews, usability testing and a full design system for your products.
We quote after scoping the product. The main factors:
Websites, apps and custom software for businesses in Dubai and across the UAE. Free consultation, with a reply within 24 hours.
